The website employs parallax for interactive scrolling. Helvetica is the principal font in use. The images for the fantasy series are a collaboration among Matteo Gallinelli, Jan Manon, Angelo Germano and Giuliano Antonio Lo Re. The map illustration showing the geography of the area in the 'Fantasy Novel' has been created by Rachel Walsh. The image of the ship on ice comes from Basecamp Spitsbergen in Norway. The image of the knots on the sailboat come from Ms. Akr on Flickr. Hayden's magazine showcases artwork by featured artist, James Appleton and photographer Benoit Courti. The updated Elf logo and variations are by Jose Garrido. Blog imagery has been attributed to owners whenever possible. All the remaining images of the site from drawings to photographs, graphics and illustrations are by Jan Manon.