When business adopts the speed, agility, imagination and understanding inherent in film, the written word and music, you'll see its positive repercussions in society - fairness, an eagerness in harnessing opportunities at hand and a willingness to share.
Business itself has no positive or negative connotation. It is quite simple and transactional. A business exists to create a profit, by selling something of value from one entity to another. When our understanding of each other and society increases and expands, we expect more. We expect business transactions to be honest, ethical and fair. We expect people to be treated right. We expect transactions to happen quickly, smoothly and comfortably - that's swift technology at work; technology that benefits. We expect things to be well designed and to make our lives easier, more enjoyable and more productive. We expect people to be healthier and more aware. We expect our quality of life experience to go up. We expect to share in abundance and success.