Lions have been mascots and symbols of power for everything from royal houses to banks, companies and countries. I was thinking, are lions themselves treated well? We have a lion in our logo, though it is inspired a bit by Rosie too (who was lion-like!) :) So, I am working with 2 conservation sanctuaries in Africa to help protect lions they have. It's small, but I feel that is right. ❤️ This is something I would like to continue at Elf as best as possible in the years to come.