To be effective, writing has to harness your imagination. It has to inspire you and compel you to take action.

For design to be effective, it has to be empathetic, fulfilling some need you have whether it makes your life easier or better. Purpose is essential because all design has conscious intent with an end goal in mind. Beauty or form is integral to design because in order to create an enjoyable experience that people want to engage with, it must appeal to the senses.