We've been asked this many times. Where did we get the name for Elf? I do believe it's self-explanatory yet sometimes, it helps to spell things out.

The name Elf for our agency is inspired by the elves in J. R. R. Tolkien's Lord of the Rings. Tolkien took the Germanic elf and reimagined this character and being - taller, beautiful, lean, artistic and noble.

We draw upon this characterization for inspiration and modernize it for our era. Elf for us means gifted individuals with sensitivity, intellectual curiosity, empathy and agility who have a deep love of nature and design. Fast, fluid and lean. Essentially good and noble with just enough naughtiness to keep it interesting. You know an Elf when you see one. :)